we have just completed the first stage of the weir insurance rebrand
the new weir insurance logo is being rolled out across social media, email footers and of course their brand new website (soon to be launched). let us know what you think.
we have introduced a new softer, rounder font along with a more welcoming friendly colour scheme as insurance can be quite a scary & serious subject, we wanted people to feel comfortable to approach weir insurance. the I people within the logo have also been re-developed to fit better with the new font family.
karen weir, wanted to do something a bit different with her staff profiles, so instead of a standard photo we illustrated them as superheroes!
not only does this solve the i hate having my photo taken but also got the staff involved in the design process.
“i want to be like cyclops from x-men!”
we sat down with each staff member and talked about their roles within weir insurance and looked at their peer reviews and very quickly discovered each persons super ability! the illustrations will now be used in a variety of marketing collateral.