re-brand / re-launch
are a north-east based training provider offering high quality education & development courses incorporating leadership and adventure. lead education is a btec approved registered centre.
we have been working alongside lead for a number of years now, creating their marketing materials. we have watched them grow and develop their offering from outdoor education to incorporate performing arts and forest school courses.
the redevelopment of the website is part of their next phase, in becoming a college. we have started to incorporate their existing sister company websites into one website showcasing all that they offer.
leadeducation.co.uk has been re-design and re-built from the ground up. this will now be the home of all things lead for years to come.
we are working with the lead team to promote the upcoming summer active programme via social and traditional media along with open days for this years students.
the lead branding has had a little bit of a face lift. matured a touch but still bold and strong. the navy / lime colour way now extends through all of the sub brands, presenting a more uniform feel to the stable of lead brands.
the lead academy has been completely re-branded as lead performing arts. the new logo has to sit alongside performing arts colleges nationwide so it had to be flexible enough to be used in various formats on screen and in print. we created a ‘corner’ version that can be used on all dance schools promotional material without detracting from their own branding.
we think the new website (and branding) will allow lead education to continue to grow, by attracting new students year on year.