karen weir, wanted to do something a bit different with her staff profiles, so instead of a standard photo we illustrated them as superheroes!
not only does this solve the i hate having my photo taken but also got the staff involved in the design process.
“i want to be like cyclops from x-men!”
we sat down with each staff member and talked about their roles within weir insurance and looked at their peer reviews and very quickly discovered each persons super ability! the illustrations will now be used in a variety of marketing collateral.
update: we’ve just finished the 2020 calendar, please see below. the images we’ve created will double up as social media posts for weir insurance to use throughout the year.