Working with Melissa from I Certainly Wood, we’ve created a new suite of branding elements for JC Country.
We’ve tweaked their existing identity, and are making sure it’s now consistently used on their new marketing materials, as well as creating a new tagline, and promotional led graphics.
We’ve built and manage four easy to use email templates, allowing them to send out targeted email campaigns, whether they’re pushing a new promotion, or talking about their fantastic range of products.
Lastly, a new campaign called ‘tried & tested’ has been created, where each week a member of staff reviews one of their products that they’ve been wearing/using for the last month. The new email campaigns have seen a 20% increase in interactions and clickthroughs.