Emily Sweetman.

We worked with Emily through a branding consultation, developing ideas to create the correct tone of voice and outward appearance.


We wanted to be able to represent the very business led outcomes that Emily produces, with her open, friendly approach – pairing some great copywriting with new branding elements and a branding tweak.

We created a small ‘Smile’ marque and pattern from the two adjoining letters in her identity, extending this throughout the website in repeating textures, smiles and quote marks. Suitably ‘on-brand’ typefaces where selected, and rolled out on printed materials and web.

A bespoke content managed website was then created that allows Emily to keep her breadth of services up to date – giving potential customers a better insight into how she can help them. Visit the site here.

  • es_01
  • es_02
  • es_04